RETRO TOY ROBOT PACKAGING

CONCEPT BRIEF: Design a retro style package for a toy robot of your choice.

Toy Robot - Package

This package design is based off of the idea that this tin robot was a popular robot toy in the 1950s and is being rereleased in a collector's edition package. Since the toy was meant for children, the package maintains features and information that would appeal to a child, but can still resonate with an adult through humor and nostalgia. The box is opened from the bottom and the toy slides out the bottom in a protective cardboard case. The colors for the package were taken from the robot with the addition of teal to help the design and type stand out from the kraft paper colored cardboard.

PROGRAMS USED: Illustrator