LAGOM BRANDING AND PACKAGING

CONCEPT BRIEF: Design a brand and packaging system for the skin and hair products for the brand Lagom.

LAGOM - Skin and hair product packaging

The brand Lagom, comes from the Swedish word for "Just the right amount." The brand itself is designed to be stylistically simple featuring the name of the with slight modifications. It is done in the typeface Didot with modifications done to the A and the G. The G has an elongated spur that descends below the baseline as a subtle drip mark. The counter on the G has been altered to look like the pump on a lotion bottle.

PROGRAMS USED: Illustrator, InDesign